Top 100 YouTube vs TikTok Stats 2024

"Comparing the two titans shaping the future of video consumption"

In 2024, YouTube and TikTok are still dominating the digital landscape, but each platform excels in unique areas. This list dives into the top 100 statistics of both platforms, exploring growth, demographics, engagement, and content trends, helping marketers, creators, and users better understand how these platforms compare in 2024.

Topics

• Top 100 YouTube vs TikTok Stats 2024
  • Topics
  • Overview
  • Cheat
  • Topic 1: "Growth"
  • Topic 2: "Engagement"
  • Topic 3: "Monetization"
  • Topic 4: "Content Trends"
  • Topic 5: "Future Outlook"
  • Top 100 List
  • Top 100 Table
  • Conclusion

Overview

• Title: "YouTube vs TikTok: 2024 Statistics"
• Subtitle: "Exploring the Key Metrics of Two Video Giants"
• Tagline: "Key data points from user growth to engagement rates"
• Description: "This overview offers a high-level comparison of YouTube and TikTok's growth, monetization, and impact in 2024."
• Keywords: YouTube, TikTok, stats, engagement, growth, demographics

Cheat

# YouTube vs TikTok: 2024
- Subtitle: A Deep Dive into Video Platform Metrics
- Tagline: Comparing growth, engagement, and monetization between YouTube and TikTok
- Description: 2024 statistics comparison between YouTube and TikTok, focusing on user growth, content creation trends, and platform engagement.
- 5 Topics

## Topics
- Growth: User Growth, Demographics, Expansion, Regions, Audience Reach
- Engagement: Daily Usage, Video Watch Times, Interaction, Retention, User Preferences
- Monetization: Revenue, Creator Earnings, Ads, Brand Collaborations, Trends
- Content Trends: Viral Content, Short-form vs Long-form, Influencers, Music, Genres
- Future Outlook: Predictions, Technology, AI, Future Trends, Innovations

Topic 1: "Growth"

"How are YouTube and TikTok growing in 2024?"

Growth is a critical factor in assessing the trajectory of YouTube and TikTok in 2024. While both platforms continue to see increases in user bases, TikTok's explosive growth is particularly noteworthy in emerging markets, whereas YouTube continues to dominate in long-term engagement and older demographics.

1. YouTube has 2.6 billion monthly active users in 2024, up from 2.5 billion in 2023.
2. TikTok has 1.3 billion monthly active users in 2024, growing at a rate of 12% year-over-year.
3. YouTube’s biggest demographic in 2024 is the 25-34 age group, representing 30% of its users.
4. TikTok’s largest demographic in 2024 is the 18-24 age group, accounting for 39% of its users.
5. YouTube continues to be the second-largest search engine globally.
6. TikTok remains the most downloaded app globally for the third consecutive year.
7. YouTube's penetration in the U.S. market stands at 90%.
8. TikTok’s growth is fastest in regions like Southeast Asia and Latin America.
9. 70% of YouTube users watch videos on mobile devices.
10. TikTok usage sees a 15% year-over-year increase in Europe in 2024.

Topic 2: "Engagement"

"Which platform sees higher engagement?"

Engagement rates on both platforms are telling of their success. TikTok's short-form, easily consumable videos drive massive engagement, while YouTube retains a loyal audience through longer videos, music, and diversified content.

1. Average daily usage on TikTok is 95 minutes per day, surpassing YouTube’s 82 minutes.
2. 40% of Gen Z prefers TikTok over YouTube for video content in 2024.
3. YouTube users watch over 1 billion hours of content daily.
4. 60% of YouTube views come from non-subscribed viewers.
5. TikTok’s average session duration is 10.85 minutes.
6. YouTube videos with more than 10 minutes generate higher engagement rates.
7. TikTok challenges generate over 25% of user engagement on the platform.
8. 90% of TikTok users interact with content (like, comment, or share).
9. YouTube Shorts reached over 70 billion daily views globally in 2024.
10. TikTok’s For You page algorithm continues to improve engagement by personalizing user content.

Topic 3: "Monetization"

"How much are creators and platforms making?"

Monetization models are central to understanding how creators earn on YouTube and TikTok. YouTube has long dominated in ad revenue, but TikTok is closing the gap with innovative approaches, including in-app shopping and brand collaborations.

1. YouTube ad revenue in 2024 is expected to reach $30 billion.
2. TikTok ad revenue is projected to hit $18 billion in 2024.
3. YouTube’s Partner Program pays over $10 billion annually to creators.
4. TikTok Creator Fund reached $2 billion by 2024, with plans for further expansion.
5. The average YouTube creator earns $4,000 per million views.
6. TikTok creators see an average of $2,000 per million views, depending on the region.
7. 45% of brands have collaborated with TikTok influencers in 2024.
8. YouTube’s Super Chat and membership features generate significant revenue streams for creators.
9. TikTok’s in-app shopping feature drives $500 million in revenue annually.
10. YouTube introduced new revenue models through YouTube Shorts in 2024.

Topic 4: "Content Trends"

"What’s trending in 2024?"

Both platforms have shaped internet culture with viral content. While YouTube continues to dominate long-form video, TikTok has solidified its position as the leader in short-form viral content, especially in entertainment and education.

1. YouTube’s top-performing category in 2024 remains “How-to” videos.
2. TikTok's most popular content is entertainment, making up 35% of total videos.
3. Educational content on TikTok saw a 30% rise in 2024.
4. YouTube Shorts has become a key battleground for short-form content.
5. TikTok’s top trend in 2024 involves AI-generated music remixes.
6. 50% of YouTube’s most-watched videos are over 10 minutes long.
7. TikTok dance challenges remain highly popular in 2024.
8. YouTube music videos maintain strong viewership, with billions of plays monthly.
9. TikTok cooking tutorials saw a 20% increase in engagement.
10. 70% of YouTube content creators produce videos over 8 minutes in length.

Topic 5: "Future Outlook"

"What’s next for YouTube and TikTok?"

Looking ahead, both platforms continue to innovate with new technologies and trends, including AI-driven video editing, VR, and interactive features. The future of video consumption is evolving, and YouTube and TikTok are at the forefront.

1. TikTok plans to integrate more augmented reality (AR) features in 2024.
2. YouTube is developing AI-generated content tools for creators.
3. TikTok’s e-commerce integrations are expected to expand in 2024.
4. YouTube is experimenting with 360-degree video content and immersive experiences.
5. TikTok is investing heavily in AI content moderation.
6. YouTube plans to improve Shorts monetization to compete with TikTok.
7. TikTok's parent company, ByteDance, is exploring live shopping features.
8. YouTube’s use of AI to recommend long-form content is improving in 2024.
9. TikTok is predicted to outpace YouTube in influencer marketing revenue by 2025.
10. YouTube’s push for more high-quality, professionally produced content is gaining traction.

Top 100 List

1. YouTube’s monthly active users: 2.7 billion.
2. TikTok’s monthly active users: 1.8 billion.
3. YouTube’s average session length: 30 minutes.
4. TikTok’s average session length: 95 minutes.
5. YouTube’s daily watch hours: 1 billion.
6. TikTok’s daily watch hours: 200 million.
7. TikTok daily uploads: 650 million videos.
8. YouTube daily uploads: 500 million videos.
9. TikTok ad revenue in 2024: $20 billion.
10. YouTube ad revenue in 2024: $38 billion.
11. YouTube mobile watch time: 60%.
12. TikTok mobile watch time: 95%.
13. YouTube revenue share to creators: 55%.
14. YouTube top earner’s annual income: $100 million.
15. TikTok top earner’s annual income: $50 million.
16. TikTok creator fund payout: $2 billion.
17. YouTube’s top channel revenue: $50 million.
18. TikTok viral video completion rate: 70%.
19. YouTube recommendation algorithm views: 70%.
20. TikTok Creator Fund eligibility: 40%.
21. YouTube Shorts daily views: 15 billion.
22. TikTok average video length: 15-60 seconds.
23. YouTube average video length: 5-10 minutes.
24. TikTok’s total downloads in 2024: 2 billion.
25. YouTube’s total downloads in 2024: 1 billion.
26. TikTok user age under 24: 60%.
27. YouTube user age between 18-49: 90%.
28. YouTube’s Super Chat revenue in 2024: $1 billion.
29. TikTok’s #LearnOnTikTok views: 200 billion.
30. TikTok users under age 18: 40%.
31. YouTube’s country presence: 100 countries.
32. TikTok’s market presence: 150 markets.
33. YouTube’s influencer marketing growth: 15% annually.
34. TikTok’s influencer marketing growth: 30% annually.
35. TikTok eCommerce sales: $3 billion.
36. YouTube eCommerce sales: $7 billion.
37. TikTok brand collaborations percentage: 30%.
38. YouTube’s brand adoption rate: 75%.
39. TikTok’s average daily usage: 95 minutes.
40. YouTube’s average daily usage: 60 minutes.
41. TikTok total content watched to completion: 70%.
42. YouTube’s top creators’ share of total watch time: 40%.
43. YouTube ad revenue from mobile: 40%.
44. TikTok ad revenue from mobile: 95%.
45. YouTube creator monetization rate: 85%.
46. TikTok creator monetization rate: 40%.
47. TikTok’s #TikTokMadeMeBuyIt campaign views: 100 billion.
48. YouTube long-form content dominance: 70%.
49. TikTok short-form video dominance: 95%.
50. YouTube’s top channels from the US: 60%.
51. TikTok’s top videos featuring trending music: 70%.
52. YouTube’s educational video viewership increase: 35%.
53. TikTok’s educational content growth: 50%.
54. YouTube documentary growth rate: 20%.
55. TikTok mini-vlogs rise in popularity: 30%.
56. YouTube’s gaming video popularity increase: 25%.
57. TikTok lip-sync and dance videos still dominate: 60%.
58. YouTube vlogs remain relevant: 40%.
59. TikTok’s influencer collaborations: 30%.
60. YouTube’s recommendation algorithm effectiveness: 70%.
61. TikTok’s algorithm-driven content discovery: 90%.
62. YouTube total content uploads in 2024: 500 million.
63. TikTok’s For You Page engagement rate: 85%.
64. YouTube’s music content growth: 25%.
65. TikTok’s use of licensed music in viral videos: 70%.
66. YouTube’s market share in global video content: 68%.
67. TikTok’s market share in short-form video content: 95%.
68. YouTube’s user growth in developing countries: 20%.
69. TikTok’s rapid growth in India: 40%.
70. YouTube’s content moderation investment in 2024: $10 billion.
71. TikTok’s content moderation budget: $5 billion.
72. YouTube’s 2024 AI-driven recommendation upgrades: 50% improvement.
73. TikTok’s AI-driven content suggestions success: 70% accuracy.
74. YouTube’s biggest brand advertisers in 2024: Google, Samsung, Apple.
75. TikTok’s fastest-growing brand campaigns: Fashion, Beauty, Technology.
76. YouTube’s top 5 content categories: Gaming, Music, How-to, Educational, Vlogs.
77. TikTok’s top 5 content categories: Dance, Challenges, Beauty, Comedy, Educational.
78. YouTube’s audience distribution by device: 60% mobile, 40% desktop.
79. TikTok’s audience device split: 95% mobile, 5% others.
80. YouTube’s global revenue in 2024: $40 billion.
81. TikTok’s global revenue in 2024: $21 billion.
82. YouTube’s US audience size: 30% of total users.
83. TikTok’s US audience size: 25% of total users.
84. YouTube’s user engagement from live streams: 45%.
85. TikTok’s user engagement through live streams: 30%.
86. YouTube’s Shorts user growth: 30%.
87. TikTok’s short-video consumption rate: 95%.
88. YouTube’s market share in Asia: 55%.
89. TikTok’s market share in Asia: 65%.
90. YouTube’s investment in creator tools in 2024: $5 billion.
91. TikTok’s investment in creator tools: $2 billion.
92. YouTube’s dominance in long-form content views: 70%.
93. TikTok’s dominance in short-form content views: 95%.
94. YouTube’s viewership on Smart TVs: 25% of total views.
95. TikTok’s viewership on mobile: 95% of total views.
96. YouTube’s brand recognition globally: 95%.
97. TikTok’s brand recognition globally: 85%.
98. YouTube’s increase in creator payouts: 20% in 2024.
99. TikTok’s increase in creator payouts: 30% in 2024.
100. YouTube’s eCommerce revenue in 2024: $7 billion.

Top 100 Table

Rank	Name	Topic	Tagline
1	YouTube Monthly Active Users	Audience & Demographics	"2.7 billion monthly users on YouTube."
2	TikTok Monthly Active Users	Audience & Demographics	"1.8 billion monthly users on TikTok."
3	YouTube Average Session Length	Engagement	"YouTube users spend 30 minutes per session."
4	TikTok Average Session Length	Engagement	"TikTok users spend 95 minutes per session."
5	YouTube Daily Watch Hours	Engagement	"1 billion daily watch hours on YouTube."
6	TikTok Daily Watch Hours	Engagement	"TikTok generates 200 million daily watch hours."
7	TikTok Daily Uploads	Engagement	"650 million daily video uploads on TikTok."
8	YouTube Daily Uploads	Engagement	"500 million daily uploads on YouTube."
9	TikTok Ad Revenue 2024	Monetization	"TikTok generated $20 billion in 2024."
10	YouTube Ad Revenue 2024	Monetization	"YouTube earned $38 billion in 2024."
11	YouTube Mobile Watch Time	Engagement	"60% of YouTube views come from mobile."
12	TikTok Mobile Watch Time	Engagement	"95% of TikTok views are on mobile."
13	YouTube Revenue Share to Creators	Monetization	"YouTube shares 55% of ad revenue with creators."
14	YouTube Top Earner's Income	Monetization	"Top YouTube creator earned $100 million."
15	TikTok Top Earner's Income	Monetization	"Top TikTok creator earned $50 million."

| | 16 | TikTok Creator Fund Payout | Monetization | "TikTok paid out $2 billion in 2024."| | 17 | YouTube Top Channel Revenue | Monetization | "Top YouTube channels earn $50 million."| | 18 | TikTok Viral Video Completion Rate | Engagement | "70% of TikTok videos watched to completion."| | 19 | YouTube Recommendation Algorithm Views | Engagement | "70% of YouTube views come from recommendations."| | 20 | TikTok Creator Fund Eligibility | Monetization | "40% of TikTok creators eligible for Creator Fund."| | ... | ... | ... | ... | | 100 | YouTube eCommerce Revenue | Market Influence | "$7 billion in eCommerce sales on YouTube."|

Conclusion

In 2024, YouTube retains its dominance in long-form, educational, and high-production content, continuing to outperform TikTok in terms of total watch hours and ad revenue. However, TikTok remains the go-to platform for short-form, viral content and continues to see rapid growth, particularly among younger audiences and in developing markets. Both platforms present distinct opportunities for creators, brands, and advertisers as they continue to shape the future of video content.