Top 100 most controversial advertising campaigns
Here is the full table listing the top 100 most controversial advertising campaigns:
| Rank | Name | Topic | Tagline |
|---|---|---|---|
| 1 | Benetton - "Unhate" | Shocking Imagery | "Shock value or poor taste?" |
| 2 | H&M - "Coolest Monkey in the Jungle" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 3 | Pepsi - "Live For Now" (Kendall Jenner) | Ethical Dilemmas | "Morality in marketing." |
| 4 | American Apparel - "Teen Models" | Sexualization | "When selling sex sells out morality." |
| 5 | Nike - "Colin Kaepernick" | Political and Social Issues | "When brands take a stand." |
| 6 | Calvin Klein - "Obsession" | Shocking Imagery | "Shock value or poor taste?" |
| 7 | Heineken - "Lighter is Better" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 8 | PETA - "Holocaust on Your Plate" | Shocking Imagery | "Shock value or poor taste?" |
| 9 | Sisley - "Fashion Junkie" | Shocking Imagery | "Shock value or poor taste?" |
| 10 | Dolce & Gabbana - "Gang Rape" | Shocking Imagery | "Shock value or poor taste?" |
| 11 | Kenneth Cole - "Haiti Earthquake" | Shocking Imagery | "Shock value or poor taste?" |
| 12 | Dove - "Real Beauty Sketches" | Ethical Dilemmas | "Morality in marketing." |
| 13 | Gillette - "The Best Men Can Be" | Political and Social Issues | "When brands take a stand." |
| 14 | PETA - "Vegans Last Longer" | Sexualization | "When selling sex sells out morality." |
| 15 | Burger King - "Blow Job Ad" | Shocking Imagery | "Shock value or poor taste?" |
| 16 | Nivea - "White is Purity" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 17 | Skittles - "Touch the Rainbow" | Shocking Imagery | "Shock value or poor taste?" |
| 18 | GoDaddy - "Lost Puppy" | Shocking Imagery | "Shock value or poor taste?" |
| 19 | Dolce & Gabbana - "Chinese Chopsticks" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 20 | Carl's Jr. - "Sexualized Burgers" | Sexualization | "When selling sex sells out morality." |
| 21 | PlayStation - "White is Coming" | Shocking Imagery | "Shock value or poor taste?" |
| 22 | World Wildlife Fund - "9/11 Twin Towers" | Shocking Imagery | "Shock value or poor taste?" |
| 23 | McDonald's - "Dead Dad" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 24 | Sprite - "Drink Sprite" | Ethical Dilemmas | "Morality in marketing." |
| 25 | Bloomingdale's - "Spike Your Best Friend's Eggnog" | Ethical Dilemmas | "Morality in marketing." |
| 26 | Toyota - "Suicide Ad" | Ethical Dilemmas | "Morality in marketing." |
| 27 | Hyundai - "Pipe Job" | Political and Social Issues | "When brands take a stand." |
| 28 | Coca-Cola - "America the Beautiful" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 29 | Burger King - "Penny Whopper" | Ethical Dilemmas | "Morality in marketing." |
| 30 | Intel - "Multiply Computing Power" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 31 | American Eagle - "Metallica Shirt" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 32 | L'Oreal - "No Black Models" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 33 | Dior - "Sauvage" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 34 | Adidas - "Boston Marathon Email" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 35 | Gucci - "Underage Models" | Sexualization | "When selling sex sells out morality." |
| 36 | Budweiser - "Born the Hard Way" | Political and Social Issues | "When brands take a stand." |
| 37 | Diesel - "Be Stupid" | Political and Social Issues | "When brands take a stand." |
| 38 | Volkswagen - "Cheetah Commercial" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 39 | Hardee's - "Paris Hilton" | Sexualization | "When selling sex sells out morality." |
| 40 | Belvedere Vodka - "Offensive Ad" | Sexualization | "When selling sex sells out morality." |
| 41 | Burger King - "Long Chicken" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 42 | Skyy Vodka - "Sexualized Bottles" | Sexualization | "When selling sex sells out morality." |
| 43 | Dolce & Gabbana - "Orgasmic Pasta" | Sexualization | "When selling sex sells out morality." |
| 44 | Urban Outfitters - "Kent State Sweatshirt" | Ethical Dilemmas | "Morality in marketing." |
| 45 | Gap - "Gap Kids" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 46 | Aunt Jemima - "Mammy" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 47 | Calvin Klein - "Young Models" | Ethical Dilemmas | "Morality in marketing." |
| 48 | Benetton - "Heart Transplant" | Shocking Imagery | "Shock value or poor taste?" |
| 49 | Lynx - "Fallen Angel" | Sexualization | "When selling sex sells out morality." |
| 50 | Arby's - "Meat Mountain" | Sexualization | "When selling sex sells out morality." |
| 51 | BMW - "Sexualized Car" | Sexualization | "When selling sex sells out morality." |
| 52 | Nike - "Worlds Apart" | Political and Social Issues | "When brands take a stand." |
| 53 | Burger King - "Net Neutrality" | Political and Social Issues | "When brands take a stand." |
| 54 | Starbucks - "Race Together" | Political and Social Issues | "When brands take a stand." |
| 55 | PETA - "Save the Whales" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 56 | Volkswagen - "The Force" | Shocking Imagery | "Shock value or poor taste?" |
| 57 | American Apparel - "Legalize Gay" | Political and Social Issues | "When brands take a stand." |
| 58 | GoDaddy - "Hot Domain" | Ethical Dilemmas | "Morality in marketing." |
| 59 | World Wildlife Fund - "Tsunami" | Ethical Dilemmas | "Morality in marketing." |
| 60 | Axe - "Bom Chicka Wah Wah" | Sexualization | "When selling sex sells out morality." |
| 61 | Mountain Dew - "Felicia the Goat" | Shocking Imagery | "Shock value or poor taste?" |
| 62 | Dolce & Gabbana - "Chopsticks" | Cultural Insensitivity | "When marketing forgets boundaries." |
| 63 | Heineken - "Worlds Apart" | Political and Social Issues | "When brands take a stand." |
| 64 | Lynx - "Bom Chicka Wah Wah" | Sexualization | "When selling sex sells out morality." |
| 65 | Skittles - "Touch the Rainbow" | Shocking Imagery | "Shock value or poor taste?" |
| 66 | American Apparel - "Plus-Size Models" | Sexualization | "When selling sex sells out morality." |
| 67 | Toyota - "Suicide Ad" | Political and Social Issues | "When brands take a stand." |
| 68 | Urban Outfitters - "Blood Sp |