The discovery of the illusion of validity. The discovery of the optimism bias. The development of the Beck Depression Inventory. The discovery of the bystander effect. The development of the theory of self-control. The discovery of the sleeper effect. The development of the theory of learned helplessness. The development of the theory of self-regulation. The discovery of the hindsight bias. The development of the Rorschach inkblot test. The development of the theory of self-handicapping. The development of the five-factor model of personality. The discovery of the serial position effect. The discovery of the ingroup bias. The discovery of the illusion of knowledge. The development of the theory of self-awareness. The discovery of the confirmation bias. The discovery of classical conditioning by Ivan Pavlov. The discovery of the overconfidence effect. The development of the theory of self-verification. The development of the theory of self-reference. The discovery of the illusion of superiority. The development of the theory of self-assertiveness. The discovery of the just-world hypothesis. The discovery of the primacy effect. The discovery of the false memory syndrome. The discovery of the illusion of control. The discovery of the availability heuristic. The development of the theory of self-determination. The development of the theory of self-acceptance. The discovery of the illusion of external agency. The development of the theory of self-fulfilling prophecy. The discovery of the placebo effect. The development of the theory of self-presentation. The discovery of the halo effect. The discovery of the spacing effect. The discovery of the fundamental attribution error. The development of the theory of self-identity. The development of the theory of self-categorization. The discovery of the Dunning-Kruger effect. The development of the theory of attachment. The development of the theory of self-esteem. The development of the theory of self-worth. The discovery of the gambler's fallacy. The discovery of the anchoring effect. Sigmund Freud's development of psychoanalysis. The development of the Maslach Burnout Inventory. The discovery of the framing effect. The development of the Big Five personality traits. The discovery of operant conditioning by B.F The discovery of the spotlight effect. The discovery of the negativity bias. The development of the theory of self-perception. The development of the theory of self-complexity. The discovery of the illusion of transparency. The discovery of the false consensus effect. The development of the theory of self-actualization. The development of the theory of multiple intelligences. The discovery of the sunk cost fallacy. The development of the theory of emotional intelligence. The discovery of the recency effect. The development of cognitive behavioral therapy. The discovery of mirror neurons. The discovery of the self-serving bias. The discovery of the illusion of explanatory depth. The development of the Thematic Apperception Test. The development of the theory of self-concept. The development of the Stanford-Binet Intelligence Scales. The development of the theory of self-compassion. The development of the theory of self-affirmation. The development of the theory of self-efficacy. The discovery of the illusion of truth effect. Carl Jung's theory of the collective unconscious. The discovery of cognitive dissonance. The development of the theory of cognitive dissonance. The discovery of the mere exposure effect. The development of the Minnesota Multiphasic Personality Inventory. The discovery of the actor-observer bias. The development of the theory of self-congruence. The development of the Wechsler Adult Intelligence Scale. The discovery of the peak-end rule. The development of the IQ test by Alfred Binet. The discovery of the endowment effect. The development of the theory of self-monitoring. The discovery of the outgroup homogeneity bias. The discovery of the illusion of asymmetric insight. The development of the theory of self-perception. The development of the theory of self-efficacy. The development of the Myers-Briggs Type Indicator.

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