The Beatles, 1967. The studio-as-instrument album. Sgt Pepper's collage cover was as influential as the music. Best of the 1960s by most polls.
Sgt. Pepper's Lonely Hearts Club Band is the eighth studio album by the English rock band the Beatles. Released in the UK on 26 May 1967, Sgt. Pepper is regarded by musicologists as an early concept album that advanced the roles of sound composition, extended form, psychedelic imagery, record sleeves, and the producer in popular music. The album had an immediate cross-generational impact and was associated with numerous touchstones of the era's youth culture, such as fashion, drugs, mysticism, and a sense of optimism and empowerment. Critics lauded the album for its innovations in songwriting, production and graphic design, for bridging a cultural divide between popular music and high art, and for reflecting the interests of contemporary youth and the counterculture.